The Hong Kong Tourism Board (HKTB) and Art Basel have announced a new three-year global partnership, making HKTB the first tourism organization to become a Show Partner of Art Basel worldwide.
As part of the alliance, HKTB will celebrate Hong Kong art and culture at all four annual Art Basel shows — Paris, Miami Beach, Hong Kong and Basel — through immersive experiences and exhibitions over the next three years.
The partnership aims to promote Hong Kong as an East-meets-West cultural exchange center and gateway to the Chinese art market on the prestigious global art platform.
"By sharing the city's unique character, we hope to inspire travelers to visit our city and discover its thriving creative community and rich cultural experiences," said Dane Cheng, executive director of HKTB.
Noah Horowitz, CEO of Art Basel, stated the partnership will "shine a global spotlight on Hong Kong's vibrant art scene" and foster deeper connections between the city and international art communities.
The collaboration builds on successful previous projects between HKTB and Art Basel since 2020, including a local "Cha Chaan Teng" experience at the Hong Kong show this March.
Editor’s Note: This article was generated by AI, based on a press release distributed by the Hong Kong Tourism Board. It has been fact-checked and reviewed by a TravelAge West editor.
