Within the Accor group of hotels, Mercure is the brand that represents regionalism. In decor, cuisine and style, each property is designed to reflect the influences of its region.
The hotels are generally located in city centers, close to business districts and tourist attractions. Rooms are graded standard, enhanced comfort and refined, with each step-up offering an increase in services and amenities.
Mercure has built its expertise in the leisure sector by developing specific themes for its properties. Examples include the Mercure Paris Porte d'Orleans, which utilizes the theme of market gardens because it occupies a site on the outskirts of Paris where vegetable gardens were once cultivated. The Mercure Roissy Paris CDG adopted the theme of bread because it is located on former grain fields in the region of La Beauce. The Mercure Rimini La Gradisca pays homage to the cinematic work of Fellini, and the Mercure Amsterdam Aan de Amstel evokes the world of canals and barges.
The chain supports and emphasizes this customized approach, which it calls "thematization." Because of this, services and amenities may vary greatly from one hotel to another, as it is influenced by local culture.
Chefs prepare regional dishes using local produce at all meals. The wine list includes local selections, too, and certain labels are offered at substantial discounts.
The A Club affords Mercure guests special advantages such as reduced room rates and guaranteed reservations. Points are also redeemable as airline miles. Guests also can redeem their points for rewards at Accor hotels and spas, which include Sofitel, Pullman, MGallery, Novotel, Mercure, Suite Novotel, Adagio, Ibis, All Seasons and Accor Thalassa.
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