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In this episode of Trade Secrets, hosts Jamie Biesiada and Emma Weissmann are joined by Christine Vincent, business technology manager for Travelsavers and Network of Entrepreneurs Selling Travel (NEST). They discuss how generative AI is changing the travel industry, and delve into how travel advisors can use it to improve their workflows. They also chat about how to become an effective “prompt engineer” to get a desired output. (And yes, if you were wondering, Google’s Bard wrote this episode’s title and description. But it was, of course, vetted and edited by the hosts.)
This episode is sponsored by ALG Vacations.
Thanks to our friends at Brownell Travel for helping solicit questions for this season of Trade Secrets!
Theme song: Sock Hop by Kevin MacLeod (License). See omnystudio.com/listener for privacy information.
Resources Mentioned in This Episode
Christine Vincent on LinkedIn
Dave Burse’s LinkedIn Learning course, “How to Research and Write Using Generative AI Tools”: Use the CREATE acronym to write prompts.
Character: Tell the AI the role you want it to play.
Request: Be specific in your request and give context.
Examples: Provide examples of similar styles of writing (this is optional).
Adjustments: Ask for adjustments to fine-tune the response.
Type of output: Tell the AI how the response should be formatted.
Extras: Anything not included in the above that would generate a high-quality response.
OpenAI, creator of ChatGPT
“Class of ‘09,” Jamie’s TV show recommendation
ASTA’s Erika Richter on “Today,” talking about AI in travel
Recent Coverage From Travel Weekly and TravelAge West
From TravelAge West:
How Travel Advisors Can Get Ahead Using Artificial Intelligence
Editorial: When It Comes to Advisor vs. AI, Advisors Excel at Being Human
From Travel Weekly:
Can ChatGPT Be a Travel Planner? We Tested It Out
Trade Secrets Column: A Chat With and About ChatGPT
Expedia Group Is Deploying ChatGPT Early, Often and Widely
Ask a Question on the Podcast
If you're a travel advisor with a question about the latest travel news, trends, best business practices or more, please call our hotline and leave a message at 201-902-2098 or send an email to tradesecrets@travelweekly.com.
About Your Hosts
Emma Weissmann is the Managing Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives — the highs and lows that make them human.
Jamie Biesiada is a Senior Editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors’ 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.
About the Show
Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, is where travel advisors ask — and answer — questions. On each podcast, our editors will ask a veteran travel industry insider to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at www.travelagewest.com/podcasts/trade-secrets.