Today, The Travel Institute (TTI) kicked off its 11th annual Promote Your Professionalism (PYP) campaign, with applications open through July 2024.
The campaign offers scholarships valued at $299 for TTI’s Certified Travel Associate (CTA), Certified Travel Counselor (CTC), and Certified Travel Industry Executive (CTIE) programs, and aims to raise awareness about travel professional education.
Since the scholarship’s inception in 2014, TTI has awarded nearly 5,000 scholarships, totaling over $1 million in value. The organization, which has been providing travel industry education since 1964, emphasizes quality, affordable education for travel professionals regardless of agency affiliation or preferred suppliers.
"For 60 years, our graduates have demonstrated that certification from The Travel Institute truly matters for industry success,” said Diane Petras, CTIE and president of The Travel Institute. “Whether they go through the CTA, CTC or CTIE program — or all three at different career stages — our graduates gain both useful travel knowledge and practical business skills that contribute to their success every single day."
The certification curriculum includes real-world applications and insights from industry executives, delivered via a digital platform. Online peer groups and training coaches are also provided.
"The Travel Institute's educational programs are essential for travel advisors aiming to elevate their expertise and service quality,” said Angela Hughes, CTC and owner and president at Trips and Ships Luxury Travel. “Their rigorous and up-to-date curriculum ensures advisors are well-versed in the latest industry trends, tools and best practices."
As part of the PYP campaign, TTI is also offering free online presentations in July, covering topics such as working with suppliers and travel partners, finding a travel industry niche and creating sustainable journeys.
"Simply put, our mission is travel professionals' success,” said Guida Botelho, CTIE and senior director of education for The Travel Institute. “Our certification program was created to elevate industry professionalism, and we continue to be the industry's education cornerstone today, making better business people who are better at serving travelers."
Editor’s note: This article was generated by AI, based on a press release distributed by The Travel Institute. It was reviewed by a TravelAge West editor.
